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How can America's big brands reconnect with the U.S. consumer?
date:Jun 02, 2015
so that it welcomes new ideas, brands, and riskier strategies, while also permitting iconic brands to exit stage left.

3. Step up the innovation.
Companies who pride themselves on their RD capabilities need to focus on bolder and more disruptive innovations. Going forward, no more 'innovation-lite': product reformulations just won't cut it.

4. Room to breathe.
The big players have learned the hard way not to mess around with their shiny new purchases. To maintain the culture and integrity of t

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