date:Jun 02, 2015
e drinking the same amount, and 41 percent are drinking more. In fact, consumption overall has diversified with many consumers (27 percent) drinking both regular and natural energy drinks/shots. This points to a growing popularity of natural claims in the category with 30 percent of users consuming natural energy drinks/shots.
While there has been a movement, especially among Millennials, toward more natural ingredients, the energy drinks and shots market remains largely unaffected by changing