date:Jun 04, 2015
accounts, including national grocery, liquor, mass and club locations (where legal), Heineken Light will be conducting consumer sampling events to garner interest, support trial and maximize consumer engagement.
We are so confident in the superior quality and taste of Heineken Light that we are putting our money where our mouth is by offering a money back guarantee (where legal) to LDA+ consumers. Building off the success of our ad campaign featuring Neil Patrick Harris, this years execution f