date:Jun 08, 2015
help with this job too. They tell you which marketing efforts work and which are failing, and why, as well as which single campaign can do the job of several initiatives.
Large companies may also need to minimise and concentrate their business portfolios to succeed in a more fragmented marketplace, rethinking entire categories of brands. Adapting to the fragmentation of marketing channels has stimulated many companies to innovate in managing more digital merchandising and communications paths.