date:Jun 08, 2015
ehaviour and market response. In both developed and emerging markets, there is a wider variety among consumers now. Growth is evident both at the top of the market (where more consumers are spending for higher quality food and other packaged goods) and at the lower end (where an increasing number of consumers are concentrating on value). But the traditional middle of the market is shrinking.
Further, individual consumer behaviour is more pluralistic. We are used to seeing, for example, spirits