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Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
tly, the National Farmers Federation in Australia came to the party with at least public support for the idea, supporting the suggestion that knowledge of the brand was potentially more important than just the meat.

True Aussie is one in a long line of group marketing initiatives based on generic branding. They are part of the ongoing attempt to leverage the assumed clean green credentials of Australian produce that has been created by industry bodies funded by a levy. Meat, horticulture, dairy

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