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Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
l marketing.

Focus the marketing funds against the common concerns of all consumers rather than spreading it around by operators acting individually, build the value positioning of Australian produce by providing the assurance of product provenance, and promising great value for money.

The problem is that to date, in the real world, it has not worked.

Back in 2001, running a maverick operation called Agri Chain Solutions that had been reluctantly outsourced, at the direction of the then Prime

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