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The longer shoppers stay, the more likely to purchase
date:Jun 18, 2015
ntal effort to keep to our goals, and over time, we get tired and are less conscientious, or just give up, said Gilbride.

Cueing theory.

The study discovered the cueing theory which is when a customer buys something unexpectedly and is then triggered to remember something they otherwise would have forgot to buy.

Shoppers with lists have willpower

Overall researchers found that shoppers were good at sticking to their lists and some customers even allocated themselves a specified amount of mon

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