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The longer shoppers stay, the more likely to purchase
date:Jun 18, 2015
ey for unplanned purchases. Gilbride says that some shoppers may decide on a fun unplanned purchase as a reward for sticking to the shopping list.

He suggests that utilising data and technology, especially apps, could come in handy in these circumstances by supermarkets to stimulate more impulse shopping.

So a shopping app might offer a coupon for a half gallon of ice cream, if its not on the shopping list, after the shopper has selected a planned carton of eggs. said Gilbride.

12/24 20:14

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