date:Jun 23, 2015
th the participants decision-making, where the thermoformed package had the highest purchase rate by consumers.
Eye-tracking
A pair of mobile eye-tracking glasses, similar to reading glasses, boast specialized technology to track and record a participants eye movement at an extremely high rate. The mobility of this technology allows the participant to move and shop naturally in the shopping environment.
Participants and demographics
116 participants (46 male, 70 female) participated in the s