date:Jun 23, 2015
ago.
Research and innovation are key
Package design is often thought to be a task solely for designers and artists, but in reality, the direction of packaging design is a process in which all of the most important members of an organization must be involved. After all, packaging is the brands single strongest connection to the consumer; the endpoint of a dairys marketing strategy. The dairy industry has a fairly poor track record of being attentive to market research or consumer comments regar