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General Mills to remove artificial ingredients from products
date:Jun 24, 2015
US-based General Mills has committed to remove artificial flavours and colours from all its cereals.

The company has already removed artificial ingredients from 60% of its cereals, including Cinnamon Toast Crunch and original Cheerios.
General Mills has taken up this initiative to address the changing preferences of consumers who are increasingly choosing to opt for food without any artificial ingredients.

As per plans, the company aims to remove such flavours from 90% of its product portfolio

12/22 02:59