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Moving into a ￡2bn category comes with its challenges
date:Aug 01, 2012
Indian baked naan chips - come in three flavours; Creamy Korma, Classic Tikka and Fiery Madras.

This launch falls in line with observations in the Keynote report that manufacturers are dedicated to developing healthier snacks, for example baked and reduced salt varieties, while also catering to consumer demands for more exotic flavours.

The product targets women aged 30-45 and attempts to tap into the sharing trend, developed to be eaten with dips or in place of poppadoms or naan with a curry,

12/21 20:13