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Traffic lights on food packages confuse customers
date:Jul 08, 2015
A new study by the University of Birmingham has revealed that traffic lights on food packages are confusing consumers and are likely becoming a hindrance to the obesity prevention attempts in the UK.
The study also found that while shoppers took into consideration the front-of-pack (FOP) labels, most of them considered the traffic light labelling system unclear and ambiguous.
The traffic light label system was developed by the UK Food Standards Agency (FSA) to provide consumers with independent

12/24 11:03