date:Jul 22, 2015
is being roiled by a number of disruptive forces, even in the midst of this generally upbeat view of the bottled water category, the market research firm says. For one thing, as supermarkets stock their shelves with still bottled water, simply competing on the basis of volume and price no longer seems to make sense to marketers of major brands, the report states. Plain bottled water also faces determined resistance from consumers who rationalize their lack of enthusiasm by asserting that it jus