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Crying over spilt milk: UK crunches “disappointed” Weetabix over ‘slow release energy’ claims
date:Aug 02, 2012
r a Weetabix packet with a jug of milk adjacent.

Weetabix media director Malcolm Munro said the company was doubly disappointed by the ruling because it had received Clearcast approval in April 2011 for the Big Day Fuel ad. Clearcast is the body set up by Britains biggest commercial broadcasters to self-regulate TV advertising.

With milk?

We note that the Department of Health (DoH) has confirmed to the ASA that Weetabix when served with milk has a low Glycaemic Index and that the claim Packed

12/21 13:12