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Crying over spilt milk: UK crunches “disappointed” Weetabix over ‘slow release energy’ claims
date:Aug 02, 2012
SA agreed that the ad featured Weetabix being eaten with milk, or with milk near the Weetabix packaging and it acknowledged,that the evidence showed that most consumers would consume Weetabix with milk.

we considered that some viewers would therefore understand that the claim was likely to relate to Weetabix with milk.

But it said the consumption of milk was not explicit in the claim:'Packed with slow release energy to keep you going'and said this therefore breached article 5 of the NHCR, whic

12/21 15:08