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Tesco credit rating downgrade possibility: Has its house brands strategy gone too far?
date:Aug 03, 2012
rs in January 2012, which sent shockwaves throughout the supermarket industry.
Much of Tescos success over the past decade has been attributed to the aggressive marketing of its own house brand labels. However in June 2012 it was reported that former Tesco CEO, Sir Terry Leahy, warned others that there was a limit to how much private label goodscan dominate their shelves.
The most recent news out of Tesco may be a sign that sacrificing high-profile brands to make shelf-space for house-brands cou

12/21 20:13