date:Aug 20, 2015
Recent rapidly growing interest in protein content has been of particular benefit to the meat snacks market. Many products naturally high in protein are increasingly using high-in-protein or source-of-protein claims. According to Innova Market Insights data, nearly 15% of global meat snacks launches in the 52 weeks to the end of April 2015 used protein claims, rising to over 50% in the USA.
Even prior to the emergence of this enhanced interest in protein, the meat snacks market was showing good