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Front-of-pack nutrition labels may make foods more attractive to consumers
date:Aug 26, 2015
A study published in Public Health Nutrition shows that consumers may be more likely to buy foods that have front-of-pack nutrition labels regardless of their healthfulness. The researchers set out to quantify the impact of two dominant front-of-pack (FOP) nutritional label formatsthe traffic light label and the Percentage Daily Intakeon consumer evaluations of food products that carried them.

The researchers conducted the experiment at the University of Otago, New Zealand, with 250 university

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