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34% of Consumers Want Carbonated Soft Drinks with Added Benefits
date:Aug 27, 2015
added benefits, such as protein, vitamins or minerals.

Concerns surrounding artificial sweeteners strengthen natural and naturally sweetened carbonated soft drinks positioning as a better-for-you alternative to regular and diet sodas. (Remember former New York City Mayor Michael Bloombergs failed soda ban that sought to limit consumption of sugar-laden beverages.) These challenges have contributed to years of sales declines in the carbonated soft drink industry, with sales dropping 3.6 percent

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