date:Aug 03, 2012
ilk, consumers who are predisposed to that are tending more to just avoid bread. And thats what we have to convert.
We have to find products that both taste great and satisfy the nutritional concerns that they may have and/or provide nutritional benefits that they covet. And were confident that we can bring those people even though they may only be representing, say, 3% to 5% of the volume of the category, but its a material 3% to 5%.
We believe that we can satisfactorily bring them back to the