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Packaging - Promoting a product and defining identity
date:Sep 06, 2015
d functions of packaging from mere protection to include promotion, information, convenience, initiation and handling. Packaging becomes an added P to the 4Ps of marketing (product, price, place promotion), particularly in terms of facilitating branding, product differentiation and identity which is the best communicated at the point of purchase.

Thanks to food labelling regulations, consumers can now make a wise decision and choice before buying processed food products off the shelf and feel

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