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‘Brand building not brand battling’: Beam CEO tells analysts why tequila makes him happy
date:Aug 03, 2012
Beam CEO and president Matt Shattock said.

Beam said its North America sales were particularly strong, but its top line in the EMEA (Europe, Middle East Africa) and APSA (Asia Pacific South America) regions was hit by the timing of sales in Q2.

Were encouraged by several dynamics that benefited Beam in the quarter, including the strong sell-in for our innovations, impactful brand activation in markets around the world and strong worldwide demand for Bourbon,Shattock said.

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12/21 23:02