date:Sep 17, 2015
ogurt had the highest penetration, with over one-third of launches marketed on a protein platform, followed by milk drinks with just under a quarter.
In the milk drinks market, performance was initially a key focus for protein beverages, but Innova is reporting both relatively specialist performance products and more mainstream lines. In the United States, introductions have included an organic version of Cytosports market-leading Muscle Milk protein beverage, Morning Protein Smoothies from Spr