date:Sep 24, 2015
Dairy Crest has unveiled the new price-marked Cathedral City elections Mini Bag for the convenience sector.
The Cathedral City Selections Mini Bag contains five individually wrapped 12g pieces of the Nation's favourite branded cheddar including Mature, Extra Mature and Vintage variants2.
The new PMP carries an attractive 1 price mark and is an addition to the plain pack Mini Bag launched in June 2015. The new PMP has been introduced to deliver a clear and compelling price point to consumers wh