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Kellogg: Pringles boosting global snacks presence
date:Aug 06, 2012
have a lot of really great brand-building ideas, and we have savory snack brands that complement each other. So, as you might imagine, we are already doing co-promotions with Pringles and Cheez-It, and see a lot more potential to do this kind of thing as we look across the portfolio.
Internationally, Pringles has performed well in Europe and also is making a mark in Asia-Pacific and Latin America, Mr. Bryant said.
The beauty of the Pringles acquisition is it creates a snacking capability to add

12/21 18:32