date:Oct 22, 2015
ghts in the 12 months to the end of June 2015 were marketed on an additive-free or preservative-free platform, while 7.8% were marketed as organic and 6.3% as natural. At the same time just 4% used GMO-free labeling, although this was a significant rise year-over-year, driven mainly by rising levels of interest in the United States. Over the 12-month period, the United States accounted for 43% of global launches using GMO-free claims, moving ahead of the European Union with 39%, despite the much