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PepsiCo moving beyond new products to ‘innovation’
date:May 14, 2012
In March, PepsiCo, through its Frito-Lay brand, launched Doritos Jacked, tortilla chips that are billed as being bigger, bolder and thicker. The chips are about twice the size of regular Doritos, have more flavored powder, and have a more substantial crunch.
The company also in late March introduced Pepsi Next, which contains 15 grams of sugar in a 12-oz can, or about 60% less sugar than in a regular can of Pepsi, and 60 calories, which compares with 150 calories in a regular can of Pepsi. The p

12/19 19:32