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PepsiCo moving beyond new products to ‘innovation’
date:May 14, 2012
roduct is being marketed as a mid-calorie cola, and Hugh Johnston, chief financial officer of PepsiCo, said the company is excited about the initial response.

Lets face it, a mid-calorie cola is certainly not a new concept by any stretch of the imagination, he said. In fact, the first mid-cal that I worked on was called Jakes, and we worked on it in 1988, so the concept has been around for a period of time. Whats different is this one actually meets the proposition that consumers are looking fo

12/19 19:32