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PepsiCo moving beyond new products to ‘innovation’
date:May 14, 2012
that concept of capturing those lapsed cola users has been there for a long time. The product never really delivered because we didnt have the capability to do it. Its the R.D. investments that create products like that or create products like Quaker Medley, which isnt instant oatmeal in a cup its oatmeal with real fruit, real nuts, and its a higher grade of oatmeal. That, to me, is the big difference.

12/19 19:32