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Gum the ‘main challenge’ for Kraft as chocolate category grows
date:Aug 07, 2012
um was growing in developing markets, but at a slower rate than other categories.

Rosenfeld gave the example of Brazil.In the second quarter, Krafts gum sales in Brazil declined due tosoftening category trends,however, the firm still made gum gains in Central and Eastern Europe.

The company was worst hit in Eurozone countries, such as France, Spain and Greece.

Gum outlook and launches.

The Kraft head indicated there would be no immediate let-up in the waning gum category.

Given the high con

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