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Gum the ‘main challenge’ for Kraft as chocolate category grows
date:Aug 07, 2012
dbury Dairy Milk.

Kraft also oversaw chocolate growth in Europe amid the troubled economy by introducing bite-sized chocolates, Crispello and Cadbury Bubbly bars

Rosenfeld said that Kraft/Cadburys share in the UK chocolate market washigher than at any time in recent history,driven by its London Olympics campaigns and launches such its Bubbly range.

Q2 results roundup

In its overall results, Kraft reported a 5.4% rise in second quarter net profit to $1.03bn.

However, sales were down 4.3% to

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