date:Aug 07, 2012
ll back some of the promo activity,said Wood.
Nestl had also indicated that it had been cutting the number of stock keeping units (SKUs) in the US and resultant share losses.Unfortunately, a need for SKU rationalisation normally comes after SKU proliferation when companies have aggressively pushed for growth by a rapid expansion in new product initiatives and line extensions that have inflated growth for a few quarters/years, but not led to sustainable growth,said Wood.
Curiously, sustained gr