date:Dec 17, 2015
igher importance.
Some companies spend hundreds of thousands of dollars perfecting their product offering. But, unless that innovation is dramatic and disruptive, what determines whether or not the sale will be made or the business retained are service attributes, says John Barrett, president, PMG. A better mouse trap if it does not bring added revenue or enhanced profit will collect dust.
Packaging buyers identify the most important as responsiveness, communication, customer service and acc