date:Dec 21, 2015
roduction and largely limited to urban consumption. Though cheese was first marketed under the brand name Amul in the late 1970s, it attained an identity of its own only as late as 1990s. The cheese industry growth rate is estimated at about 10-12% per year in terms of volume and 16-17% per year in value terms. Current household cheese penetration is 5%, with about 50% of consumption being limited to cities. Mumbai and Delhi together capture half of the cheese market. Within cheese products, aro