date:Aug 09, 2012
g their mobile phones at billboards.
Our business in Korea is teaching us a lot about how customers and technology are transforming shopping. The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online shopping, said Mr Towle.
A number of supermarket groups around the world have developed or launched virtual stores with orders being taken through an iPhone and scanned QR codes. For example in Melbourne and Sydney a series of billboards have c