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Packaging to become most important food marketing tool
date:Aug 09, 2012
growing importance of packaging for the food industry.

Packaging refreshes

Packagings primary role is to protect food, but McKeever will argue that it is much more valuable than that.

As he explained to Foodmanufacture.co.uk:With budgets remaining tight for retailers, there's less money around for expensive store refit schemes. Retailers still need to keep their stores attractive and with the appearance of newness, so packaging refreshes can be a useful way to get a new look in the aisles qui

12/22 01:20