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UK watchdog ‘O-Kays’ Unilever healthy oil campaign
date:Aug 09, 2012
The ad featured English broadcaster Vernon Kay discussing the product with his mother, who tells him she islooking after his ticker.Text on the screen states:As part of a healthy diet and lifestyle,while a voiceover adds:New Flora Cuisine, it's star treatment for the hearts you love.

The Advertising Standards Authority (ASA) backed the 45% reduction statement as a valid nutrition claim under new European Union health claim regulations.

But it said the more generalgood for your tickerclaim,wo

12/23 02:05