date:Aug 09, 2012
uld need to be accompanied by an authorised specific claimwhen a key section of that regulation kicked into life on December 14 this year.
Sam Cole , senior brand PR manager at Unilever welcomed the verdict that meant it would be,continuing with the marketing campaign as planned.
As an advertiser we conform to alladvertising and marketing regulations and ensure that all the claims we make have a sound scientific basisas planned.
The ASA, which took advice from Clearcast the body established