date:Mar 15, 2016
e than 70% of its volume with merchandising support, but merchandising activity has slipped slightly during each of the past several years, she says.
Hauptman also notes this strategy as well as the struggles beverage companies have faced securing this space, resulting in the decreased activity. [S]upermarket operators are taking greater control of their merchandising space and are reducing the number of endcaps they will contract out to beverage companies, and theyre putting stipulations into