date:Mar 15, 2016
contributing to this growth.
IRIs Viamari adds that the ready-to-drink tea and coffee category is the fastest growing beverage category within grocery with a dollar sales increase of 11.1% bringing it to $1.5 billion year-to-date for the 52 weeks ending Nov. 1, 2015.
This category is benefiting from a healthier-for-you appeal and a flurry of innovation activity, she says.
Also experiencing strong growth within this channel are energy drinks, with a 9.1% increase in dollar sales, and sports d