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Data shows rise in health-related claims on product packaging
date:Mar 16, 2016
ess and lifestyle needs.

The factors influencing shoppers purchases are also undergoing a transformation, Sentell says. According to a new study by Deloitte, New York; Food Marketing Institute (FMI), Arlington, Va.; and Grocery Manufacturers Association (GMA), Washington, D.C., 51% of Americans are looking at factors such as health and wellness and transparency as food purchase drivers, in addition to traditional factors such as taste and price.

In the complex and competitive grocery aisle, c

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