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Consumers prefer protein blends in ready-to-drink beverages
date:Apr 07, 2016
typesoccupying unique spots on the sensory map.

Consumers perceived the ideal protein content level to be 25 g of protein per serving. This finding was consistent across consumer segments that indicated they either used such beverages to support weight loss, as a supplement before or after exercise, or as a meal or snack alternative.

Another key finding from the study pointed to the value of blending proteins, particularly soy and dairy proteins. RTD high-protein beverages formulated with blen

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