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Cross-Category Beverages Reshaping U.S. Non-Alcoholic Drink Sector
date:Apr 12, 2016
k (7-percent decline) suffering the most. This comes as trending beverage categories, including energy drinks (8.9 percent growth) and coffee (8.7-percent growth), experienced strong sales growth.

Although the majority of consumers drink juice (66 percent), CSDs (64 percent) and dairy milk (64 percent), consumers are looking for alternative drink options. In fact, 67 percent of Americans sometimes or frequently purchase new/different beverages, and 18 percent drink a wide variety of beverages.

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