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Cross-Category Beverages Reshaping U.S. Non-Alcoholic Drink Sector
date:Apr 12, 2016
y it, and the amount of available products on the market makes it easy for consumers to simply move to another option, Sisel said.

While cross-category beverages present an opportunity for brands to meet trending consumer preferences, they also present new challenges. According to Mintel, 21 percent of consumers say there are too many beverage choices. Further, the majority of consumers do not strongly favor hybrid beverages, with just 14 percent of consumers agreeing hybrid drinks are more int

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