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Cross-Category Beverages Reshaping U.S. Non-Alcoholic Drink Sector
date:Apr 12, 2016
eresting than non-hybrid drinks, and 8 percent think they are better tasting or healthier (7 percent) than non-hybrids. Twenty-four percent of Americans agree hybrid drinks have too many calories, while 20 percent say they taste artificial.

The emergence of cross-category beverages has led to the development of new drink fusions, and the array of beverage options can be overwhelming for some consumers. This presents big challenges for brands looking to retain their customer base without polariz

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