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Cross-Category Beverages Reshaping U.S. Non-Alcoholic Drink Sector
date:Apr 12, 2016
ers would be encouraged to purchase a new beverage offering if there was a sample they could try in-store first.

There are many opportunities for beverage brands to engage with consumers and encourage trial of cross-category products. Our research suggests that brands should offer consumers the opportunity to taste-test new products before committing to a purchase, such as free product trial or in store sampling. This could help cut down on consumers product confusion and the sense of being ove

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