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Guidelines for Predicting the Next Major Functional Ingredient Trend
date:Apr 19, 2016
rtunity that solves a problem for a sizable population. For instance, the youngest Baby boomers are turning 52 years old in 2016, and the female portion of this group likely will be affected by the common symptoms of menopause. A food or ingredient that brings relief to those symptoms has a captive audience. Other examples of common ailments to consider include Diabetes, heart disease and attention-deficit disorder. These are widespread need-states that generate new product opportunities.

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