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Protein-packed items may need specific messaging
date:May 10, 2016
t foods have protein in them, and many items promoted for protein content are in the market now, said Steve French, managing partner of the Natural Marketing Institute, Harleysville, Pa., at Ingredient Marketplace.

You can find it in frozen waffles, he said. You can find (protein) in every conceivable product out there. We are starting to see a tipping point.

Companies now need to find the right message and the right format, he said. Plant-based sources potentially are an effective message, ac

12/25 23:42